Actress and TV host, Nana Ama McBrown, has been appointed as the brand ambassador for Deedew Spices, marking a significant collaboration in the culinary landscape of Ghana.
Deedew Spices, introduced by Bloomway Industries, aims to revolutionise Ghanaian kitchens with its diverse range of flavourful spice blends.
The announcement of Nana Ama McBrown as the brand ambassador was made during a ceremony that highlighted the brand’s commitment to enhancing everyday meals while promoting healthy living.
The Resource and Optimisation Manager of Bloomway Industries, William Acheampong, emphasised the company’s dedication to using natural ingredients sourced with meticulous care to capture the essence of Ghanaian cuisine.
“We know Ghana boasts of an abundance of spices. But we believe everyone deserves to experience the true richness, depth of taste and flavour they offer. That’s why we use only real spice ingredients, carefully sourced and blended to create unique taste profiles that capture the essence of Ghanaian cooking,” he said.
The choice of Nana Ama McBrown as the brand ambassador underscores Deedew Spices’ recognition of her status as a beloved cultural icon synonymous with warmth, authenticity, and culinary expertise.
This strategic partnership is poised to leverage McBrown’s extensive audience and influence to celebrate the cultural significance of food, and reach a wider audience.
With Ghana’s food sector projected to experience significant growth in the coming years, Deedew Spices aims to capitalise on this trend by offering a convenient and flavourful way to explore the depths of Ghanaian cuisine, both domestically and internationally.
Expressing her excitement about the partnership, Nana Ama emphasised the importance of food as a cultural connector and a source of joy. She highlighted Deedew’s commitment to using natural ingredients and capturing the true essence of Ghanaian flavours, resonating deeply with her values.
“I’m thrilled to be partnering with Deedew Spices. Food is more than just sustenance; it’s a way to connect with our culture and share moments of joy with loved ones. Deedew’s dedication to using natural ingredients and capturing the true essence of Ghanaian flavours and taste resonates deeply with me,” she said.
Nana Ama McBrown will actively engage in promoting Deedew Spices through various initiatives, including social media campaigns, recipe demonstrations, and exclusive collaborations.
Deedew Spices offers a range of distinct blends, including Stew, Jollof, Curry, Noodles, and All-Purpose, meticulously crafted to complement specific dishes and ensure an explosion of flavour in every bite.
