simple packaging and send it to Europe, you need proper packaging, labelling and more importantly the quality of the products,” he added.
“The good thing is that once you have fulfilled the standards at the European level, then you can go anywhere in the world.”
Mr Gerald Nyarko-Mensah, an Expert on exports and marketing, Compete Ghana, said previous programmes dealt with groups and the sector levels, but this EEEP was centered on the individual enterprise level.
He said the emphasis was on understanding the characteristics of the individual enterprise, particularly their gaps as far as exporting to the EU was concerned.
Compete Ghana would be setting up a virtual Ghana Trade Centre (GTC), driven by an e-commerce platform and backed by a physical
outsourced fulfilment centre, based on the targeted market, to create a closer relationship between exporters and their buyers, he said.
The platform would facilitate the transactions and supply process through aggregation and bulk shipment of products.
Mr Nyarko-Mensah noted that the GTC would provide information and intelligence on opportunities in the foreign markets, promote ‘Made-inGhana products, foster business-to-business linkages and follow up on shipments, to address post clearance issues.
He noted that market access through virtual means had become one of the fastest growing modes of entry and cost saving to enterprises, adding that variants of those had also been undertaken in areas such as Group Marketing and Group Shipment Schemes.
